Reduce your legal risk

FTC compliance and influencer fraud are serious issues for brands, agencies, and influencers alike. Failure to take the necessary steps to ensure compliance can result in huge penalties for everyone involved.

Stay up to date

The FTC periodically adjusts their guidelines and enforcement procedures. Even if you've run sponsored content in the past, you or your partners may not be aware of recent changes. Our training program is updated to help keep you and your partners current.

Keep your profits

Can you afford to pay over $40,000 per post, per day? Brands, agencies, and influencers could face those penalties for failing to comply with advertising laws—and that's just from the FTC. Learn the rules of the game so that you can help protect your reputation and your earnings.
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Introduction

Completing InfluencersIQ certification enables brands, agencies, and influencers to...

  • Reduce the risk of accidental transgression

  • Show that you have taken precautions to prevent missteps

  • Keep track of when each employee and influencer has last completed training

Does your company work with many influencers?

Share your email and we'll be in touch with multi-user enrollment options.

Course Curriculum

  • 1

    Introduction

  • 2

    FTC and Compliance Overview

  • 3

    Understanding Advertising Claims

    • What Are Claims?

    • Puffery

    • FTC's Standard for Claims

    • Chapter Recap
  • 4

    Endorsements, Testimonials, and Reviews

    • What Are Endorsements?

    • Understanding Material Connections

    • How to Make Disclosures

    • Disclosures on Social Media

    • Endorsement Case Study I

    • Endorsement Case Study II

    • Endorsement Case Study III

    • Endorsement Case Study IV

    • Testimonials & Reviews

    • Chapter Recap
  • 5

    Sweepstakes & Lotteries

    • Sweepstakes & Lotteries

    • Chapter Recap
  • 6

    Contracts

    • Contract Basics I

    • Contract Basics II

    • Contract Basics III

    • Contract Basics IV

    • Chapter Recap
  • 7

    Intellectual Property

    • Copyrights & Trademarks

    • Chapter Recap
  • 8

    Publicity Rights

    • Privacy vs Publicity

    • Chapter Recap
  • 9

    Closing Thoughts: Authenticity

    • Authenticity

    • Chapter Recap
  • 10

    Exam

    • Exam

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